Get a Website

Regardless of your business type, you need a website.

You may have a Facebook, Instagram, or LinkedIn page for your business.

That is excellent.

Are these pages flexible to adequately show what you offer to attract lots of clients? The truth is,

As a business owner, there are many reasons why you need a website. A website gives you control over your content, helps to increase your sales, and gives you an edge over the competition.

You’ll be throwing lots of money out the window if you don’t have a website.

I don’t think any business owner will make this statement – “I don’t want more customers.”

Unfortunately, the actions of many business owners scream, “I don’t want more customers”because their business isn’t online. You will be cheating yourself and sending lots of money to your competition by relying only on your physical store or social media pages.

Many of your customers are online. And the first step to getting your customers online is by having a professionally designed website. Your website is your digital storefront, and I will outline 15 reasons why you need a website today.

Statistics show that 4.57 billion people (59% of the world population) used the Internet in April 2020. This number is excellent for business.

According to Internet World Statistics

While the United States has seen only 328% internet user growth from the year 2000 to 2020, Nigeria has a whopping 63,000% growth. As a business owner anywhere in the world, these numbers are yelling that you have an enormous potential to succeed.  You only need a tiny fraction of this massive pool of people in your business. And interestingly, it starts with a great website.

These 15 reasons will convince you that you need a website, and hopefully, you will halt the money-drain to your competitors.

1.      Your competitors are online

This is one of the most important reasons why you need a website. Daily, your competitors strive to get ahead of you. ‘Getting ahead’ is a subtle term. You could be ‘put out of business’ if they succeed in getting a sizeable quantity of your customers for themselves.

One of the ways they achieve this is by positioning their business to attract tons of sales with a professional website👏.

You need to have a website and establish a solid online presence to compete favorably.

If your business is not on the internet, then your business will be out of business. — Bill Gates

Studies show that more than 80% of customers research businesses and services online before buying. A prospective customer could learn about your product or services while being afar. If the potential client decided to search for your brand online and nothing showed up, what will be the next step?! The prospect will look for the alternative – your competitors! 

This means you are indirectly feeding your competitors and putting money in their pockets. Not having a website strengthens your competitors, and it could give your business a local and unprofessional outlook.

2.     Target your customers with 100% efficiency

If you regularly use Facebook, Google, and other online media platforms, then you will notice something striking.

Perhaps you have clicked on an advertisement once. Did you notice that a few days later, you saw the same ad or a different ad from the same company? Also, there is a chance that you had some interest in the ad you saw. Like other business owners, you can similarly target your customers with rocket efficiency.

The conventional mode of advertising doesn’t guarantee this kind of targeting. Online advertising is no longer optional; it is a necessity, and you need a website to do this smoothly.

In the traditional method of advertising, you’ll need to print out those pamphlets again.  to do radio jingles repeatedly. You have no guarantee that Peter will go through the pamphlet you just gave him. What’s the chance that Mr. Sam that needs your service will be on his couch watching TV? That is guesswork.

The online ad isn’t guesswork. And to use it effectively, you need a website to appear professional and trustworthy.

3.     Convert prospective customers to buyers

A website offers a quick way to convert prospective customers into a loyal fanbase. Getting the contact information of your prospects is very important. With a website, you can provide an attractive and valuable free offer in exchange for the contact information of web visitors.

When visitors engage with your freebie, they instantly know that you deliver lots of value, and they will love to purchase your products or services. Also, having the contact information of many of your web visitors helps you stay in touch with people who are interested in what you do.

4. Improve your reputation

Your business is as good as your reputation. Many prospective customers will ascertain your credibility by checking for online reviews before patronizing you. According to Verisign, the world’s leading domain name provider, 56% of customers do not trust a business that doesn’t have a website. Having a website is proof that your business is genuine.

Your customers expect it

Your customers expect you to have a website. The 21^stCentury buyer places a premium on online information and reputation.

Your website should have what your customers want to see. Customers don’t care about the image sliders when they visit your digital store. Tell them why your business is unique. And if they believe you can help them, they will request your product or service.

Your customer reach is limited with a physical store. You can reach more customers with your website.

If third parties have validated your service, you can put them on your website and stimulate more customer trust. Do you have awards, recognitions, testimonials, video reviews, and so on? They need to be on your website.

6. Enormous profit potential

In March 2019, the United Nations Conference on Trade and Development (UNCTAD) released a statement for informational purposes. They disclosed that global e-commerce sales grew to an estimated $29 trillion, a 13% increase from the numbers recorded in 2017. Also, the press release shows that the number of online shoppers grew to 1.3 billion people, a 12% increase from the previous figures.

According to the UNCTAD Secretary-General, Mukhisa Kituyi, “The question from a development standpoint is whether businesses in developing countriesare prepared to seize the opportunities in the e-commerce sector.

In Nigeria, the National Bureau of Statistics recorded 800 million transactions worth 43 trillion Naira (more than $120bn) in the Third Quarter of 2019. Unfortunately, it is those with websites that can tap into the massive e-commerce opportunity.

7. Management

You do not need any special skills to manage your business website. You can make changes to pictures, a blog post, add tags and categories, and so on. At the content estate, we can work you through this process.

8. Own your story

A website plays an integral part in shaping perceptions about your business.

Your website can tell your audience who you are, what you stand for, and your business principles.

Having a website gives you control over your brand. With your messages designed to attract a particular set of people, your website helps you acquire them.

9. Networking

A website is a 24/7 networking machine. Someone could visit any of your social media profiles and click on the link to your site. If they are interested in what you do, they could connect with you.

You shouldn’t miss these opportunities that could increase your revenue or become a massive leap for your business.

I have met with some business owners who told me that some clients found them through Google my business. Next, these clients checked their website, decided that they were a good fit, and established contact. Now, these business owners want to milk the opportunity in local SEO.

You can have similar opportunities, more clients, and more revenue. What you need is a professional website.

10. Talk less

It takes a lot of effort and thought to convince prospects to patronize your business. Also, you may not be able to advertise everything you do by talking. You could grossly undersell yourself each time you try to convince different buyers. Your website can tell:

·         What you do

·         Your business hours

·         Your preferred form of contact

·         Your preferred payment methods

·         Discounts for your offers, and many more

11. To sell your products

You need a website because you have to sell your products and services to your customers. Also, you need a website for customers to buy from you at their convenience. With a physical shop, you will have opening and closing times. A website eliminates these barriers. You will be catering to those who want to buy at any time of the day. With a website, you are never “closed for business.” You are always open!

With your website, you can market your business to different countries because your customer location has no hold on you. You can use cheap marketing tools like email marketing for your business. That way, you are almost sure of repeat business. All of these guarantee a dramatic positive impact on your revenue.

12. Social Proof

81% of online shoppers search for businesses online before buying. Invariably, it means that having a website is an excellent way to ensure that you appear in these searches. It will give your business visibility and increase your chance of winning new customers.

Also, your business could record increased patronage. All you need do is to have a Search Engine Optimized website.

13. Show off your skills and customer testimonials

You need a website to show off your skills and customer testimonials in a way that makes you stand tall amid your competitors. One of the easiest ways of doing this is to attach images, reports, written testimonials, or anything that proves that you have executed a project(s) in the past and the client was happy.

14. Helps with business goals

Your website will help you achieve your business goals. First, an exceptional website will boost the reputation and awareness of your business. Most people judge a company by the quality of their website. A poorly designed website is a blow to your business. According to parqamarketing 38% of people will quit interacting with a site that has lousy content and layout. That is about 4 in every 10 persons! The reverse is the case when you have an excellent website.

You can position yourself to attract customers with an outstanding website. Matching an exceptional design with unique content will get you even more clients.

#15. Saves you time

As a business owner, you need to maximize your time. You do not need to be physically present to answer every customers’ questions. Also, there is a high probability that several customers will ask similar questions.

You can save lots of time by having a Frequently Asked Questions section on your website.

Conclusion

“Why do I need a website?” This shouldn’t be the question anymore.

“Why am I yet to get a professional website?” There are many answers to this question, but I will summarize them in a sentence. You haven’t decided to increase your reach, revenue, and save your valuable time.

The good thing is, you can still get a website today and enjoy the benefits.

Getting a website will make you have what your competitors wish you never had;

·         More reach

·         More revenue

You cannot afford NOT to have a website. Don’t limit your reach and revenue. Use a Blog like Blogger.com in the interim while you switch over to a website s soon as you start making money online

 

 

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Network Marketing Overview

You probably have an image firmly planted in your mind of what network marketing (also known as direct sales or multilevel marketing) is all about--housewives buying and selling Tupperware while gossiping and eating finger sandwiches, or a high-pressure salesperson trying to convince you how easily you can become a millionaire if only you and your friends and their friends and so on would buy and sell vitamins with him. Both of these images couldn't be further from the reality of network marketing. It's neither a hobby nor a get-rich-scheme but an opportunity for you to earn money running your own part- or full-time business. But what does it take to succeed in this industry? Vincent J. Kellsey, director of member services for the Direct Selling Women's Alliance, an organization that provides a variety of resources to women and men in the direct-selling industry, offers these tips for making it:  

1. Choose wisely. There are six key elements you should be looking for [when selecting an opportunity]. Number one: stability. How old is the company?  
Number two: is excellent products or services that consumers will use and need more of.
Number three: is the pay plan--how even and fair and generous overall is the distribution? This is really crucial as the pay plan represents exactly how you'll get paid--or not get paid. There are really only two questions to ask [regarding this]: How many pennies out of each sales dollar get paid back to the distributors each month, and how fair is the distribution of these pennies between the old members and the new members?
 Number four: is the integrity of the company and the management. As much as possible, investigate the experience of the CEO, their experience in the network marketing industry, and their background. Have they been successful in other companies in the industry? Do they have a good reputation?
Number five: is momentum and timing. Look at where the company's at, what's going on with the company, and if it's growing.
 Number six: is support, training and business systems. You may have [chosen] a great company with excellent management, products that make a difference, a pay plan that's uniquely fair and very generous, and momentum and stability, but if you don't have a system in place that works, all of that doesn't make sense. Most companies will have a transferable training system that they use, and that's where mentor ship comes in.  

2. Practice what they teach. To succeed, you need to be willing to listen and learn from mentors. The way this industry is structured, it's in the best interests of the MLM veterans in your company to help you succeed, so they're willing to teach you the system. Whatever your mentor did to become successful, it's very duplicatible, but you have to be willing to listen and be taught and follow those systems.  

3. The higher-ups. It can be called various things, but the general term is the "up-line," meaning the people above you. How supportive are they? Do they call you? Do they help you put a plan in place? Are they as committed to your success as they are to their own? You should be able to relate to the people in your up-line and be able to call them at any time to say "I need some help." How much support there is from the people above you in the company is very important.

 4. Take up the lead with your down-line. There's a term in the network marketing industry called "orphans"--when somebody is brought in and then the person who brought them in is just so busy bringing in other people that they don't spend the time to teach and train the new person. You should be prepared to spend at least 30 days helping a new person come into the industry--training them, supporting them and holding their hand until they feel confident to be able to go off on their own. You really need to ask yourself, are you willing to do that? Are you able to do that? This is really about long-term relationship building. It's not about just bringing people into the business and just moving forward. It's about working with these people and helping them to develop relationships.

 5. On the net. People are utilizing the internet as their main marketing tool. You can set up your site with autoresponders so when you capture leads, the autoresponder can follow up with that person. One of the greatest keys to success in this industry is follow-up. Many people will have someone call them who's interested or they'll call the person and say they're interested, but then they don't follow up with it. Automation on the internet has allowed a much more consistent method of following up. The only drawback with the internet is people who utilize it to spam. If there was one thing I could put forward to say, "Do not do" when utilizing the internet as a marketing tool, it's spamming because that can give a very bad reputation not only to you but also to the company you're working with.

 6. Taking care of business. This is a business, and just like if you were running a franchise or a storefront, you should have an accountant. You have all the same write-offs tax-wise that you have with running a full-time business, so it's very important to do your research prior to getting involved, before you start making money from it. How is that going to affect you tax-wise? What are your write-offs? It's important to set up a support team around you. I'd suggest seeking out lawyers who deal in network marketing, so they're very versed in all the laws and how that affects your business. There are also accountants who specialize in dealing with home based businesses specifically in the direct-selling industry.  

7. Don't quit your day job...yet. Never leave your full-time position unless you're absolutely certain that the income that's coming in with this company is going to be there. [Be sure that] you've been with the company for awhile and that you know it's a stable company, and the income that you're earning is equal to or greater than the income you're earning from your job before quitting.

 

Information Marketing System

INFORMATION MARKETING TOOL
Information Marketing is the exchange of information for some kind of value like money. An information marketer exchanges information for a specific fee and make a living out of it. The level of reward you receive in information marketing business is a reflection of the value people attached to the information product you have used your time in creating. A low value information product would result in a low demand or no income at all in this business of information marketing. The good news is that once a high valued, high priced information product is created, you get paid for ever The exchange of information can be done via various method and media such as seminars, magazines, newspaper, storage devices, radio, television, audio and video CD, on the web in the form of forums and blogs. Information marketing is a perfect business in that it has the following characteristics. It is outrageously cheap to start and risky. It can be started with a start up capital of as low as #5000.00 once you acquire the knowledge of how to do it. It gives you freedom to purse other interest in life and make extra income from it. It is easy to learn and implement once the fundamentals are known. It gives you a fast route to financial freedom It gives one more time for friends and family and can be done part time if you are an employee. It gives you the freedom to be creative and innovative. It is generates cash quickly. It is legitimately and your customer will love you absolutely for using your knowledge for the business to help them. No staff necessarily required  

REASON WHY PEOPLE WILL BUY YOUR INFORMATION PRODUCTS Curiousity: This is the magnetic force that pulls money out of ones pocket into the information marketer bank account. People will pay you to tell them what you know they don’t know Financial Empowerment: The quest for people to be financially empowered will make them to keep knocking on your door for the right knowledge to break the shackles of poverty. The need for people to overcome challenges: People will pay you to show them a step by step procedure on how to overcome challenges especially when you have an insight or deep experience into a particular area of life challenges.  

THINGS TO BE CONSIDERED AS AN INFORMATION MARKETER As an information marketer that wants to be successful you must do the following 1.) You must either know the information that people will buy from you or know the source or person that you can get it from. You can get it by researching on the subject. 2. )Your Information Package product must be easy to read/use. Package the information in a friendly, easy to read, easy to understand manner and make it available in every form and media that is available such as internet, satellite television, radio, television, manual, mp3, ipods, teleseminar, books, ebooks, dvd’s, cd’s etc. 3. )You must define your target customers before your write or develop a single information product. Better still you should get paid upfront for your product ever before you produce it. 4. )You must know how to excite the people that will buy your product in such a way that they will rush to pay money into your bank account and be salivating for the product ever before they lay their hands on it. 5. )You must incorporate ethical business practices into your business that will help you build a multi million information marketing business empire. No business can survive without customer loyalty. If you want to apply the concept of money back guarantee, it must be clearly stated and time bound.  

STRATEGIES IN INFORMATION PRODUCT CREATION Information product creation strategy is all about having something of great value to offer to the public which will satisfy the wants of the people and not their need.. It is about exchanging value for money. Money in information marketing business is the reward received for the value created. This means that the level of money that will be made is a reflection of the value people attached to the information. People attach much value to the things they want more than the things they need. For instance if a young man of 18 years and above is asked to choose between and information products that talks about how to pass Jamb (UTME) and post UMTE to gain Admission in a Nigerian University and another that talked about how to travel to the United State of America. I can assure you that the young man will actually pay for an information product that talked about how to travel to the State. This is because the future seems to be brighter if he travels to the State. So he need to gain Admission into a Nigeria university but he actually want to the United State of America. Always choose a topic that you are passionate about or have experience in because there are other people that are passionate about the same topic. Again the strategy adopted in creating an Information product also depends on the objective of the information product marketer or creator. If it is a product for a long term, it will be packaged so as to achieve the said objective.

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WAYS TO PACKAGE AND DELIVER INFORMATION PRODUCTS

WAYS TO PACKAGE INFORMATION PRODUCT
Information product can be packaged in the following ways A. Paper Package: -Reports on a specific topic which can be between 1-50 pages. -Books on specific subject matters and topics. -Multi- Author Publication which is several author contributing to one product and each one get to sell the product.

 B. Audio and Video Package -Live recording seminar, speeches, and consulting services. -Interviewing of respected expert on a specialized topic. This can be done by attending a seminar with a cell phone that has the facility for recording audio. You can ask any of the top shot guest speakers present in the seminar simple questions which you can effortlessly use to create your own product. Always say what you intend to do with the interview material before you even interview them. Most of the time you get the interview/content free of charge and it gives you instant credibility. Also it is a fast way to create an information product. If you are to do the E-book, video and audio package yourself then you need a PDF Maker, Audacity and camtasia.

 C. Internet -Information materials can come as E-books (Books delivered in downloadable forms on the internet especially in PDF format) - Audio and video download. -Membership site (pass worded and non pass worded).

 D. Combination Package These include Home Study Course, License Package, Private labeling and Ghost Writer. Private Label Right (PLR) exists to facilitate the trade of intellectual products beyond the scope of the owner. PLR gives you the right to re-brand the product. The re-branding right means that you can alter the product with you personal data. This means that you can put you name on the product as if you are the one that created it. Affiliate links can be put to it. - A Ghost Writer is a professional writer who I paid to write books, articles etc.

  WAYS INFORMATION PRODUCTS CAN BE DELIVERED Do everything with your power to take action. The answer is to create a business plan in order to achieve your objective; a day to day schedule filled with activities is actually required to make a great success in Information marketing. You need to be comfortable with the idea of making sales. Focus mainly on making sales. You can make, sell and deliver your information product in two ways.
 1. Online and
2. Offline
Online delivery is preferable for starters since it is comparatively cheap to start and heir products are cheap as well. Online delivery can be done via mini-website, Blogs (the one you are in now), and forum. However offline products commands high price because they have high price value though they have lower return on investment since they are expensive to produce. Offline products give you the opportunity to produce additional sales copies Offline products can easily be displayed at Seminar, conferences and trade shows. Always use free seminars to sell your products. Establish a joint Venture with Vendors like Newspaper Vendors, Bookstore etc. Display your product, identity or company name by buying a stand at very low price. Meet people and network with them.
Be ready to give away free percentage and do not fight with the market. Use classified adverts and install an auto responder. Go to www.getresponse.com and get a free version.
Create a list where you can get back to them. Use Newsletters at targeted paces and take large displace advert. Do not get a small advert and expect people to buy instantly. Jack up your price to be able to break even but be ready to give away free percentage. You can also check out my online business package via
https://onlinebusinessinafrica.blogspot.com to get more information on online business. -->

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