WAYS TO PACKAGE INFORMATION PRODUCT
Information product can be packaged in the following ways
A. Paper Package:
-Reports on a specific topic which can be between 1-50 pages.
-Books on specific subject matters and topics.
-Multi- Author Publication which is several author contributing to one product and each one get to sell the product.
B. Audio and Video Package
-Live recording seminar, speeches, and consulting services.
-Interviewing of respected expert on a specialized topic. This can be done by attending a seminar with a cell phone that has the facility for recording audio. You can ask any of the top shot guest speakers present in the seminar simple questions which you can effortlessly use to create your own product. Always say what you intend to do with the interview material before you even interview them.
Most of the time you get the interview/content free of charge and it gives you instant credibility. Also it is a fast way to create an information product. If you are to do the E-book, video and audio package yourself then you need a PDF Maker, Audacity and camtasia.
C. Internet
-Information materials can come as E-books (Books delivered in downloadable forms on the internet especially in PDF format)
- Audio and video download.
-Membership site (pass worded and non pass worded).
D. Combination Package
These include Home Study Course, License Package, Private labeling and Ghost Writer.
Private Label Right (PLR) exists to facilitate the trade of intellectual products beyond the scope of the owner. PLR gives you the right to re-brand the product. The re-branding right means that you can alter the product with you personal data. This means that you can put you name on the product as if you are the one that created it. Affiliate links can be put to it.
- A Ghost Writer is a professional writer who I paid to write books, articles etc.
WAYS INFORMATION PRODUCTS CAN BE DELIVERED
Do everything with your power to take action. The answer is to create a business plan in order to achieve your objective; a day to day schedule filled with activities is actually required to make a great success in Information marketing. You need to be comfortable with the idea of making sales. Focus mainly on making sales.
You can make, sell and deliver your information product in two ways.
1. Online and
2. Offline
Online delivery is preferable for starters since it is comparatively cheap to start and heir products are cheap as well.
Online delivery can be done via mini-website, Blogs (the one you are in now), and forum.
However offline products commands high price because they have high price value though they have lower return on investment since they are expensive to produce.
Offline products give you the opportunity to produce additional sales copies
Offline products can easily be displayed at Seminar, conferences and trade shows. Always use free seminars to sell your products.
Establish a joint Venture with Vendors like Newspaper Vendors, Bookstore etc.
Display your product, identity or company name by buying a stand at very low price.
Meet people and network with them.
Be ready to give away free percentage and do not fight with the market.
Use classified adverts and install an auto responder. Go to www.getresponse.com and get a free version.
Create a list where you can get back to them.
Use Newsletters at targeted paces and take large displace advert. Do not get a small advert and expect people to buy instantly.
Jack up your price to be able to break even but be ready to give away free percentage.
You can also check out my online business package via
https://onlinebusinessinafrica.blogspot.com to get more information on online business.
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